The resort business is a highly competitive industry that requires extensive planning and meticulous management. This requires the owner to know how to market a beach resort online, attract and retain guests, and keep track of every detail along the way.
The first step in the process is to develop a thorough resort business plan. This will help you make your case to investors and show them how you can grow the business with a strong revenue stream. This includes a strategic plan, an operations plan, and a financial plan.
Once you have these in place, you need to determine the best location for your resort. This will depend on the type of resort you want to build, its size, and your target audience. Once you have a clear idea of where your beach resort will be located, you can begin to create a marketing strategy to bring in visitors to your new resort.
Creating an elegant website that captures the imagination of potential guests is a crucial part of your resort online marketing strategies. This will help you to gain more bookings from your new guests and separate yourself from the competition.
A well-crafted website will have a call to action above the fold (the top portion of the website) that invites viewers to check out your resort and book a stay. This is the first thing that visitors will see and is often their first impression of your resort.
Another important aspect of a good resort website is incorporating images throughout the site that give a visual representation of what your resort looks like. Having plenty of photos that are eye-catching is crucial and will encourage more visitors to book a stay with your resort.
It is also helpful to have a section on your website called the blog where you can post interesting articles and stories about your resort and your surrounding area. This will allow your website visitors to get more information about what they can expect when they come and stay at your beach resort.
Social media is a great way to get your resort brand out there, especially on sites that are popular with vacationers. Having a dedicated person in charge of posting to all of your social media platforms will ensure that you don’t miss any opportunities to promote your resort.
Instagram is a great platform for you to use to promote your resort and the events you host. Using hashtags that are traceable and relevant to your resort will help you to increase traffic to your posts.
Pinterest is a popular image-based social media platform that is used by millions of people worldwide. Using pins and boards to promote your beach resort will attract more followers who will share your resort with their friends, family, and other followers.
Facebook is a great social media platform that allows you to connect with past, present and future guests. It is the world’s largest social network with over 2.3 billion monthly active users.